As an eCommerce site, it is important that you stay up to date with the latest technological trends. Sure, you should not jump on the bandwagon every time a new fad comes out. But, there are some trends that you should simply not ignore because they are time tested. Here are a few tools that you should seriously consider integrating into your website.
Social Media Presence
This is a program tool that will let people know what social media sites you and your web business are on. It has social media logos that it will install into your site. This may be even more handy if you use your social media sites as customer support systems.
They may be useful for interacting with customers off of your actual eCommerce site. People may be able to contact you about their orders, etc. There are even some eCommerce sites that will only allow you to contact them via social networking sites. This tool will allow you to create and maintain a little bit more of a stronger online presence.
Search Box
This is a very commonly known program tool that you can install into your website. It is also known as a search bar, and need to be positioned at the top of your website. It is used by viewers to search through your website and find things on your website. You should place it at the top of the website, as that is where people expect to find it. If you put it anywhere else then people will assume that you do not have one.
Related product
This is a tool that many good eCommerce websites have. Its code may be written and designed in many ways, but the main point is that it suggests other items for the user to try. It uses the keywords of the current page it is on, to select and show previews of other products.
The products are related to the ones that the user is looking at now, so there is a higher chance that the user will be interested in the items listed as previews. You could also front the previews as if they were things bought by other viewers who bought the thing they are looking at.
Product Zoom
There is sometimes a need for a zoom feature on an eCommerce website. Even in cases where a zoom feature is pointless, it still seems to attract some users. Therefore, it is sometimes a good idea to install a zoom feature on your website. The user may believe that he or she is being a smarter shopper by literally looking more closely at the item in question. You can even claim that the zoom feature allows user to pick out the details on your product.
Privacy Policy
This is just a pre-programmed link that sits in the footer of your web pages. It can display your privacy policy, or it can just display your privacy policy link.
Newsletter Subscription
A newsletter subscription widget is just what you need to help convince people to sign up to your newsletter. They want a few visual clues as to where and how they should sign up to your newsletter, and the newsletter subscription widget will allow them to do just that.
News & Events
This is a website element that will allow you to keep your page visitors informed about new products on your website. You can use a blogging platform in order to host this module if you like. If it is well maintained then it is worth having.
Good Return Policy
This is a widget that sits somewhere on your website. When it is clicked it will bring up your Goods Return Policy. The fact that it is on a widget will mean that it may be duplicated throughout a number of your product pages without it causing you any problems with Google duplication rules.
A Goods Payment Gateway
The one you choose is your choice; suffice is to say that there are a lot of shopping cart, shopping baskets, and checkout widgets out there. Choosing the right one for your website is going to come down to more than just how it looks. You will also have to consider security, compatibility and usability.
Featured Products
A rolling tool is a great little graphic to put on your home page and other category pages. You can show people your most recent discounts and special offers. You can also show people how good your current products are. The tools may just host pictures and text, but most of them have rolling products, where one image is shown for a few minutes before going over onto the next.
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